Automotive Video Advertising

Programmatic Video

Our automotive video advertising campaigns use advanced auto targeting data and optimization algorithms to reach in-market automotive shoppers on premium video content across the internet.

Youtube Trueview

In-market shoppers are targeted on Youtube while they are watching vehicle reviews, test drives, walk-throughs, and other video content. Advertisers are only charged when shoppers choose to watch the entire video ad.

Facebook & Instagram

IHS/Polk data is utilized to deliver car dealership video ads directly to the Facebook and Instagram newsfeeds of auto intenders and vehicle owners.

Facebook & Instagram

IHS/Polk data is utilized to deliver car dealership video ads directly to the Facebook and Instagram newsfeeds of auto intenders and vehicle owners.

Mobile Video

Advanced device mapping algorithms are used to identify mobile devices owned by in-market automotive shoppers. These shoppers are then targeted on a variety of mobile websites and apps.

Video Creation/Production

Custom video is created and produced with auto dealership logo, offers, incentives, selling propositions, and brand identity.

What's in the Box

Campaign Creative & Video Production

  • Video is customized with dealer logo, integrated link(s) to dealership’s website, make and/or model messaging and/or model or brand offer
  • 15, 30, 60 second car dealership videos
  • Ad-hoc estimates/edits upon written authorization
  • Video production after initial set-up and/or ongoing edits cost extra

Media Planning

  • Goal planning & success metrics
  • Publisher research & evaluation
  • Media mix planning & analysis
  • Attribution analysis
  • Competitive analysis
  • Local market analysis

Media Buying & Trafficking

  • Publisher negotiations (pricing and publisher terms & conditions)
  • Issuance of insertion orders (IOs)
  • Campaign set-ups, trafficking & QA
    • Up to 3 concurrent campaigns (audience segmentst/targets per rooftop)
  • Ad serving & campaign monitoring
  • Precision targeting buys may include: retargeting, in-market, contextual, look-alike modeling, social affinity, owner targeting, etc
  • Brand safety controls
  • Cross-device targeting
  • Access to desktop, mobile, and tablet inventory
  • Access to open exchange and private exchange inventory, including Youtube
  • Access to social (Facebook & Instagram) and native inventory
  • Access to connected TV (Roku, Amazon Fire, etc) and premium FEP (full-episode player) inventory

Budget Management

  • Budget tracking & publisher reconciliations
  • Reconciliation of publisher invoices to ad tracking numbers & budgets
  • Performance-based budget redistribution


  • Web event conversion tracking via 3rd party (visit, KPI, lead, sale, etc)
  • Real-time access to omni-channel reporting platform
  • Perceptual impact analysis available for larger buys


  • Analysis of data to minimize impact of low performing publishers/placements/ad units
  • Adjustments to creatives, ad units & budgets to maximize campaign results
  • Programmatic calibration and bid modification
  • Audience analysis and re-segmentation


Video has become one of the most influential mediums in the auto shopping process. According to Google, 49% of shoppers will visit a car dealership after watching a video. As such, it is crucial that car dealers use video ads to ensure that shoppers are visiting their dealership rather than their competitor down the street.

While this largely depends on the targeting, we have the ability to serve ads on any major website and mobile app that sells ad space, including social networks, local news sites, national news portals, and automotive shopping websites such as

We have partnerships with data providers such as IHS/Polk and Dataium, which allow us to target shoppers who are in the market for nearly every major brand and model. Additionally, we can target by demographics, website content (contextual), past-purchase behavior, vehicle ownership, primary household language, and much more.

Our media buying platform extends our reach to all internet connected devices, including desktops, laptops, smartphones, and tablets, and even connected TVs (Amazon Fire, Xbox, ect)

A good measure of the success of your video is how often shoppers are sitting through the entire ad (Video Completion Rate). VDP views are also another metric that’s useful in determining whether or not car dealership videos are effectively driving interest in your vehicles.