Agency Fees

12 MONTH TERM
90-DAY TERM
PACKAGE 1
$750/mo
or 20% of monthly ad budget
(if greater than $750)

One-time set-up fee $1,500

PACKAGE 2
$1,500/mo
or 20% of monthly ad budget
(if greater than $1,500)

One-time set-up fee $3,000

PACKAGE 3
$3,000/mo
or 20% of monthly ad budget
(if greater than $2,000)

One-time set-up fee $4,500

Advertising Services

BANNER ADVERTISING

Influence shoppers at every stage of the purchase cycle and drive them straight into your showroom.

PAID SEARCH ADVERTISING

Drive traffic with Automotive Paid Search. Expert service and transparent pricing.

VIDEO ADVERTISING

Tell your dealership’s story with one of the most influential mediums in the auto shopping process.

Campaign Creative & Banner Production
• Automotive banner advertising design
• Production of standard or HTML5 banners in up to 3 standard ad sizes
• Banner copy changes (up to 1 per month)
• Dynamic inventory ad generation

Media Planning
• Goal planning & success metrics
• Publisher research & evaluation
• Media mix planning & analysis
• Attribution analysis
• Competitive analysis
• Local market analysis

Media Buying & Trafficking
• Publisher negotiations (pricing and publisher terms & conditions)
• Issuance of insertion orders (IOs)
• Campaign set-ups, trafficking & QA
• Ad serving & campaign monitoring
• Precision targeting buys may include: retargeting, in-market, contextual, look-alike modeling, social affinity targeting, owner targeting, etc
• Brand safety controls
• Cross-device targeting
• Access to desktop, mobile, tablet inventory
• Access to open exchange and private exchange inventory
• Access to social (Facebook & Instagram) and native inventory

Budget Management
• Budget tracking & publisher reconciliations
• Reconciliation of publisher invoices to ad tracking numbers & budgets
• Performance-based budget redistribution

Reporting
• Web event conversion tracking via 3rd party (visit, KPI, lead, sale, etc)
• Real-time access to omni-channel reporting platform

Optimization
• Analysis of data to minimize impact of low performing publishers/placements/ad units
• Adjustments to creatives, ad units and budgets to maximize campaign results
• Programmatic calibration and bid modification
• Audience analysis and re-segmentation

Account Architechure
• SEM Keyword research & build out
• Keyword structure & optimization (expansion, pruning & structuring)
• PPC ad group structure & optimization (expansion, pruning & structuring)
• Campaign/category structure & optimization (expansion, pruning & structuring)
• Search engine marketing structure & optimization

Ad Management
• Create ad units/write ad copy
• PPC ad unit strategy/rotation
• Test & optimize advertising units

Bid Management
• Implement bid strategy in accordance with budgets & goals
• Manage bid parameters account wide
• Utilize rule-based bid management (CPC, CPA, ROI, Position) as appropriate.

Budget Management
• Monitor overall PPC advertising account spend
• Adjust spend mix to maximize results towards goals

Reporting
• Web event conversion tracking via 3rd party (visit, KPI, lead, sale, etc)
• Real-time access to omni-channel reporting platform (CRP)

Optimization
• Analyze SEM data to minimize impact of low performing tactics
• Adjust any combination of account architecture, ad units, bid strategy/management, and/or budget management to maximize campaign results

Campaign Creative & Video Production
• Video is customized with dealer logo, integrated link(s) to dealership’s website, make and/or model messaging and/or model or brand offer
• 15, 30, 60 second car dealership videos
• Ad-hoc estimates/edits upon written authorization
• Video production after initial set-up and/or ongoing edits cost extra

Media Planning
• Goal planning & success metrics
• Publisher research & evaluation
• Media mix planning & analysis
• Attribution analysis
• Competitive analysis
• Local market analysis

Media Buying & Trafficking
• Publisher negotiations (pricing and publisher terms & conditions)
• Issuance of insertion orders (IOs)
• Campaign set-ups, trafficking & QA
– Up to 3 concurrent campaigns (audience segmentst/targets per rooftop)
• Ad serving & campaign monitoring
• Precision targeting buys may include: retargeting, in-market, contextual, look-alike modeling, social affinity, owner targeting, etc
• Brand safety controls
• Cross-device targeting
• Access to desktop, mobile, and tablet inventory
• Access to open exchange and private exchange inventory, including Youtube
• Access to social (Facebook & Instagram) and native inventory
• Access to connected TV (Roku, Amazon Fire, etc) and premium FEP (full-episode player) inventory

Budget Management
• Budget tracking & publisher reconciliations
• Reconciliation of publisher invoices to ad tracking numbers & budgets
• Performance-based budget redistribution

Reporting
• Web event conversion tracking via 3rd party (visit, KPI, lead, sale, etc)
• Real-time access to omni-channel reporting platform
• Perceptual impact analysis available for larger buys

Optimization
• Analysis of data to minimize impact of low performing publishers/placements/ad units
• Adjustments to creatives, ad units & budgets to maximize campaign results
• Programmatic calibration and bid modification
• Audience analysis and re-segmentation

Optional Add-Ons

BANNER PRODUCTION
$1,000
per campaign
Offers, incentives, and unique selling propositions are integrated into creative design. Automotive banner display ads are finalized and built out in HTML5.
VIDEO PRODUCTION
$1,000 to $3,000
depending on spot selected
Customized with dealer logo, links to dealer website, brand or make/model messaging in 15, 30, 60 second videos.
CALL TRACKING
$150
per month
Utilizes unique numbers and dynamic rewrites to track parts, service, or sales phone calls driven by Paid Search, Display, or any of your other digital marketing campaigns.
CONTENT MARKETING
$500
per month
Includes 4 blog articles per month written for automotive topics. Content is optimized for search visibility and promoted through social media.