Automotive PPC Advertising Agency

Automated Inventory Ads (AAG)

Our automotive PPC advertising agency uses proprietary technology for Paid Search ads that dynamically showcase your auto dealership inventory to online car shoppers who are searching for a particular make and model.

Account Architecture

Keywords are researched, added to the PPC ad campaign, and then categorized into unique audience segments. PPC Ad campaign, ad group and keyword structure is then expanded, pruned and optimized throughout the ad campaign.

Ad Unit Management

Unique ad copy is written and tested for each automotive PPC ad campaign ad group and audience segment. Advertising copy is rewritten and tested on an ongoing basis to maximize Paid Search click-through rates and conversions.

Dynamic Bid Management

Rule-based bid algorithms are set up to meet target cost-per-acquisition goals. Bid parameters for automotive PPC advertising is managed account wide at the ad group and keyword level.

Analysis & Optimization

Our automotive PPC agency tracks performance by category, demographics, geo-location, device-type, ad group, and keyword. Optimizations are continually maximized for PPC campaign performance.

Google & Bing Certified

Our advertising agency analysts and strategists are trained heavily in the latest PPC advertising strategy, techniques, and best practices. All team members are certified by both Google and Bing.

What's Included in Our Agency Services?

Account Architechture

  • PPC Keyword research & build out
  • Keyword structure & optimization (expansion, pruning & structuring)
  • PPC ad group structure & optimization (expansion, pruning & structuring)
  • Campaign/category structure & optimization (expansion, pruning & structuring)
  • Search engine marketing structure & PPC advertising optimization

Ad Management

  • Create ad units/write ad copy
  • Paid Search ad unit strategy/rotation
  • Test & optimize advertising units

Bid Management

  • Implement bid strategy in accordance with budgets & goals
  • Manage bid parameters account wide
  • Utilize rule-based bid management (CPC, CPA, ROI, Position) as appropriate

Budget Management

  • Monitor overall Paid Search advertising account spend
  • Adjust spend mix to maximize results towards goals

Reporting

  • Web event conversion tracking via 3rd party (visit, KPI, lead, sale, etc)
  • Real-time access to omni-channel reporting platform (CRP)

Optimization

  • Analyze PPC advertising data to minimize impact of low performing tactics
  • Adjust any combination of account architecture, ad units, bid strategy/management, and/or budget management to maximize campaign results

FAQs

Auto shoppers who are searching terms such as “dealerships near me” are in active buying mode. If your auto dealership isn’t listed prominently in the search results, you can be certain that you’re losing these buyers to your competition.

Paid Search ads work because you are serving an ad for a relevant product to a shopper while they are searching for that particular product. You’re giving someone exactly what they want in the moment they want it.

While metrics such as share-of-voice and average position are important, the metrics that are most useful for measuring success are VDP views, hours & directions pageviews, phone calls, and web leads.

Your automotive PPC ads show up on all devices that use a major search engine, including desktops, laptops, smartphones, and tablets.

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