Automotive Display Advertising


Your website audience is segmented by pages visited and time elapsed since last visit. These segments are then served with retargeting ads designed to bring visitors back to your website.

Dynamic Inventory Ads

The dynamic recommendation engine showcases unique VINs from your auto dealer inventory that best match the interest of your shoppers. Dynamic inventory listings link straight to VDPs.


Precise GPS data is used to target in-market auto shoppers within a customizable geo-location. Buyers can be targeted on your car lot, or they can be conquested straight from your competitor’s lot.

Facebook Advertising

IHS/Polk and Facebook proprietary data is utilized to target auto shoppers and vehicle owners on Facebook. Available ad formats include newsfeed, side-rail, carousel, InstaGram, and lead ads.


Utilizing Dataium, Polk, and BlueKai data, in-market automotive brand, model or service shoppers are targeted with display ads on premium websites across the internet. Ad delivery is algorithmically adapted to buyer behavior.

Creative Production

Auto dealership offers, incentives, and unique selling propositions are integrated into creative design. Automotive banner display ads are finalized and built out in HTML5.

What's in the Box

Campaign Creative & Banner Production

  • Automotive banner advertising design
  • Production of standard or HTML5 banners in up to 3 standard ad sizes
  • Banner copy changes (up to 1 per month)
  • Dynamic inventory ad generation

Media Planning

  • Goal planning & success metrics
  • Publisher research & evaluation
  • Media mix planning & analysis
  • Attribution analysis
  • Competitive analysis
  • Local market analysis

Media Buying & Trafficking

  • Publisher negotiations (pricing and publisher terms & conditions)
  • Issuance of insertion orders (IOs)
  • Campaign set-ups, trafficking & QA
  • Ad serving & campaign monitoring
  • Precision targeting buys may include: retargeting, in-market, contextual, look-alike modeling, social affinity targeting, owner targeting, etc
  • Brand safety controls
  • Cross-device targeting
  • Access to desktop, mobile, tablet inventory
  • Access to open exchange and private exchange inventory
  • Access to social (Facebook & Instagram) and native inventory

Budget Management

  • Budget tracking & publisher reconciliations
  • Reconciliation of publisher invoices to ad tracking numbers & budgets
  • Performance-based budget redistribution


  • Web event conversion tracking via 3rd party (visit, KPI, lead, sale, etc)
  • Real-time access to omni-channel reporting platform


  • Analysis of data to minimize impact of low performing publishers/placements/ad units
  • Adjustments to creatives, ad units and budgets to maximize campaign results
  • Programmatic calibration and bid modification
  • Audience analysis and re-segmentation


Online banner display advertising enables you to influence shoppers at every stage of the purchase cycle – whether they are just starting their research, or are already on a competitor’s lot. While it can be used in many ways, display is an excellent way to drive traffic to your VDPs, generate leads, boost the performance of your Paid Search campaign, or drive shoppers straight into your showroom.

While this largely depends on the targeting, we have the ability to serve ads on any major website and mobile app that sells ad space, including social networks, local news sites, national news portals, and automotive shopping websites such as

We have partnerships with data providers such as IHS/Polk and Dataium, which allow us to target shoppers who are in the market for nearly every major automotive brand and model. Additionally, we can target by demographics, website content (contextual), past-purchase behavior, vehicle ownership, primary household language, and much more.

Our media buying platform extends our reach to all internet connected devices, including desktops, laptops, smartphones, and tablets.

While this depends heavily on the targeting and objective of the campaign, VDP views, hours and directions pageviews, and leads work well as primary success metrics.