Jerry Damson Honda
Conquesting Out-of-Brand to Boost Market Share
Accord & Civic Shoppers
Hours and Direction Pageviews
Jerry Damson Honda wanted to obtain dominance of their local Honda market by increasing sales of key models while simultaneously boosting their market share against major out-of-brand competitors.
Aggressive multi-channel campaign aimed at dominating share of voice (SoV) and promoting key models. The campaign consisted of highly-targeted PPC alongside a video campaign conquesting for the Civic and Accord.
- 33% lift in Accord and Civic VDP & SRP shoppers
- 22% lift in VDP traffic
- 73% lift in hours and directions traffic
174% lift in finance applications
Defying Trends and Growing Sales in 2015
Weseloh Chevrolet wanted to scale advertising efforts to meet aggressive growth goals in 2015. With many competing dealerships nearby, Weseloh’s marketing team knew they’d need to cut through the clutter.
10TH DEGREE used online video and internet radio to reach shoppers in key neighborhoods with “Why Buy” messaging to differentiate the dealership. This ran in complement with the existing multi-channel campaign.
- 41% lift in VDP traffic
- 17% lift in time-on-VDP
- 195% lift in web leads
Weseloh sales increase while OEM sales slump
West Houston Infiniti
Getting in Front of the Competition
Hours and Directions Traffic
Feeling the squeeze of an increasingly competitive urban market, West Houston Infiniti wanted to efficiently increase their digital investment to increase share of voice and maintain their position in the market.
10TH DEGREE analyzed the campaign and identified important areas of opportunity in the PPC campaign. Incremental investment was focused there, along with an increase in retargeting to account for the additional traffic driven by PPC.
- 33% lift in SRP traffic
- 33% lift in VDP traffic
- 29% lift in hours and directions traffic
- 20% lift in finance applications